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Customer Database Building
Your customer database and potential customer database is the source of your trade. You need it to generate repeat business in the future, or as a fall back when times get tough and as an asset of your company when you want to sell up.
The most important thing, above all else, when compiling your database is ‘include everyone' that shows even a minute interest in your company and what it is you do. Everyone that calls or meets you at a convention, venue or meeting is sent information - you should work toward improving and increasing entries. Without any clients your company is worth nothing - so don't neglect keeping records of the people you meet.
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