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3 Essential Stories You Need on Your Website to Attract Customers

Want to have more customers, opt-ins on your website and clicks on your “Buy Now” button? Do what Hollywood does -- use stories to sell your products and services.
This makes sense: At some point, you've probably gone to a meeting featuring a PowerPoint presentation with charts and graphs . . . and wanted to poke your eyes out with a pencil. The reason: Stories, not data, are what inspire people. Stories, not bullet points, create customer loyalty, build social media platforms and increase sales. Stories create an emotional bond between your business and your customers.
And today's technology helps us tell those stories in the many different ways it's given us to offer our message to millions of potential customers -- instantly.
Yet, many businesses are losing customers because their methods of reaching them are outdated. Want to get people to buy your product? Then get them to listen. Here are three essential stories you need on your website to do just that:

1: Your customer’s story

In my book, Get Smart Around... I call this your “credibility story.” It goes like this:
Customer X came to you with a huge mess (describe it).
Customer X took advantage of your products or services.
Now, Customer X's life is so much better! He or she can now walk, breathe, save money.
Better yet: Record your customers telling this story.

2. Your company’s story

Every company also has a "mess-to-success" story. Take Microsoft, for example: “We started with our office in a garage, and now we sell ‘office.’” Isn’t there someone else who started in a garage? Oh yeah, Apple.
Your company didn’t launch and become an immediate success, right? And, while you may not have started in a garage, you still have a story. Why, the history of how your company achieved its goals is the greatest story ever told . . . or something close to that. So, identify your company's story, add it to your bio (your “About Us” page) and share it with your customers.

3: Your personal 'heart' story

Being a CEO isn’t what identifies you as BFD. What will is your personal mess-to-success story. If you examine your history, you will probably find that the reason you created your company is because you were in some kind of mess. But then you turned that into a MESS-age.


24 ‘Ridiculous’ Facts that will make you think again about Social Media


Social media is one of those areas that a lot of businesses forgo in pursuit of other marketing efforts. They either don’t see the relevance or think it’s more of a personal platform for those wishing to speak to their friends. Social media however, is big business. Yes, it can be conversational in nature and tone, but so can marketing. Time and time again we have talked about the importance of relationship selling and nurturing, and what better way to take advantage of this, than by connecting to your potential customers through the medium of Social Media.

If you already comprehend the power of social media, it may be that you just don’t have the time to implement it into your marketing strategy, and that’s understandable. First you need to know which channels are suitable for your market, then you have to spend time thinking through tweets and posts that are interesting and engaging. It is a bit of a mission.

At Develop and Promote we have experts in social media who do this kind of work, day in, day out and can work within a budget. With the launch of our new service, ‘My Marketing Assistant’ you can pay for an expert to help you out with any marketing task on an hourly rate; only paying for what you get. So, if it’s time, knowledge or apathy that’s been putting you off from getting connected then here are some stats we have collated to convince you that it should be an integral part of your business.


Why digital businesses are increasingly choosing to work remotely


In 2015 Microsoft released a white paper entitled, ‘Working without Walls’. It focus was the benefits of working remotely, opposed to working with an office-based environment. Since its release there has been a great deal of debate over this subject with some for and some against its research outcome. So what have we learned?






How to Structure a Marketing Email - With our Easy-Checklist

Despite many marketers claiming that email marketing is dead – a recent report by reported that 66% of online consumers purchased a product or service because of a marketing email they had received. This leads into the question of what happens to the other 44%?

Do they end up in spam folders or get deleted before they’re even opened? The answer: Probably.


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Getting noticed in the world of email marketing is becoming progressively harder, however there are certain things you can do, which, can improve not only your open rate, but, your conversion rates too.

Because let’s face it... If your response rate is less than 10% then you really could use some work!


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