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I just wanted to say a quick thing to you about some marketing that came across when I was clearing out over the weekend. Whilst doing this I found a few things in my folder and my bag and thought I’d sort them out so I can get them organised for the following week. I came across, and I’m sorry if this is you and you know me personally there is no intention to embarrass anyone I just want to make sure you don’t make the same mistake as this so always check your marketing, this bookmark its quite nicely done and its colourful so it caught my attention.

I thought it was very good, it’s about some designing and printing and it has a percentage off which sounds a little bit appealing but a ten percent doesn’t excite me too much but it has got some nice bright colours. Now on the back there is absolutely nothing, and I also appreciate the fact that maybe I got it when I was out somewhere and someone gave it to me with some other things and I’m not trying to criticise anything or anybody. If you take a look at it closely, you’ll see it says about doing some printing and design work for with this percentage off and I thought I needed some leaflets and posters I will give them a call. Can you see an issue on this? There is nowhere to get in touch with them.

There is no email, web address or phone number. There’s nothing. And the back is completely wasted as well. So, there is a few lessons to be learnt here, and one again I’m not trying to embarrass the person that has done this and if this is you please get in touch with me because I would like to have a chat with you, but the key part is don’t forget to look at your marketing material. And do expect people, like me, to have a sort out a few weeks later and I was maybe attached to something but it’s not now and it doesn’t really help me and you have to plan ahead in case this kind of thing does happen. Your marketing needs to be effective and this could have been a potential sale and hopefully will be for somebody.

And if this is you put your hand up and say “yes it was me Darren” and send me an email or a message. But look at your marketing and the possibilities of it getting detached from something, also always use both sides because there is very little extra cost in terms of printing and most printers do say there isn’t a much higher price for both sides rather than just one and you can get much more information about you and your company on there. And just look about the key thing is how are people going to contact you. Please learn from this little mistake. And let me know of any other faux pars on your travels.



3 Essential Stories You Need on Your Website to Attract Customers

Want to have more customers, opt-ins on your website and clicks on your “Buy Now” button? Do what Hollywood does -- use stories to sell your products and services.
This makes sense: At some point, you've probably gone to a meeting featuring a PowerPoint presentation with charts and graphs . . . and wanted to poke your eyes out with a pencil. The reason: Stories, not data, are what inspire people. Stories, not bullet points, create customer loyalty, build social media platforms and increase sales. Stories create an emotional bond between your business and your customers.
And today's technology helps us tell those stories in the many different ways it's given us to offer our message to millions of potential customers -- instantly.
Yet, many businesses are losing customers because their methods of reaching them are outdated. Want to get people to buy your product? Then get them to listen. Here are three essential stories you need on your website to do just that:

1: Your customer’s story

In my book, Get Smart Around... I call this your “credibility story.” It goes like this:
Customer X came to you with a huge mess (describe it).
Customer X took advantage of your products or services.
Now, Customer X's life is so much better! He or she can now walk, breathe, save money.
Better yet: Record your customers telling this story.

2. Your company’s story

Every company also has a "mess-to-success" story. Take Microsoft, for example: “We started with our office in a garage, and now we sell ‘office.’” Isn’t there someone else who started in a garage? Oh yeah, Apple.
Your company didn’t launch and become an immediate success, right? And, while you may not have started in a garage, you still have a story. Why, the history of how your company achieved its goals is the greatest story ever told . . . or something close to that. So, identify your company's story, add it to your bio (your “About Us” page) and share it with your customers.

3: Your personal 'heart' story

Being a CEO isn’t what identifies you as BFD. What will is your personal mess-to-success story. If you examine your history, you will probably find that the reason you created your company is because you were in some kind of mess. But then you turned that into a MESS-age.


24 ‘Ridiculous’ Facts that will make you think again about Social Media


Social media is one of those areas that a lot of businesses forgo in pursuit of other marketing efforts. They either don’t see the relevance or think it’s more of a personal platform for those wishing to speak to their friends. Social media however, is big business. Yes, it can be conversational in nature and tone, but so can marketing. Time and time again we have talked about the importance of relationship selling and nurturing, and what better way to take advantage of this, than by connecting to your potential customers through the medium of Social Media.

If you already comprehend the power of social media, it may be that you just don’t have the time to implement it into your marketing strategy, and that’s understandable. First you need to know which channels are suitable for your market, then you have to spend time thinking through tweets and posts that are interesting and engaging. It is a bit of a mission.

At Develop and Promote we have experts in social media who do this kind of work, day in, day out and can work within a budget. With the launch of our new service, ‘My Marketing Assistant’ you can pay for an expert to help you out with any marketing task on an hourly rate; only paying for what you get. So, if it’s time, knowledge or apathy that’s been putting you off from getting connected then here are some stats we have collated to convince you that it should be an integral part of your business.


Why digital businesses are increasingly choosing to work remotely


In 2015 Microsoft released a white paper entitled, ‘Working without Walls’. It focus was the benefits of working remotely, opposed to working with an office-based environment. Since its release there has been a great deal of debate over this subject with some for and some against its research outcome. So what have we learned?





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