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 Why your Business Deserves an Awesome Website

In 2015 e-commerce sales in the UK, are set to reach an incredible £52 billion. This equates to 15.2% of all retail sales in the UK; making us the most frequent online shoppers in Europe. According to an article in the Daily Mail 82% of British internet users regularly shop online and around 70% of consumers own a Smartphone

The trend for increasing online sales and declining offline sales was also reflected in the Christmas trading results of 2014. When even in a time of economic downturn, the major retailers, such as House of Fraser were accruing profits increases of 31.2% from the previous year. These statistics show that people are still willing to spend their money and are most likely to do so online.

Bearing this in mind, as a business you should be asking the question; ‘how awesome is my website?’ and what’s more; ‘is it getting the sales I need?’

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In this week’s blog we have compiled a few reasons why we believe having an awesome website is essential to your business; and here they are!

 

Why Becoming an Apprentice is better than Uni!

(Experience, you get paid, and no debt – no brainer)

Are you looking for a career in digital marketing and social media? Don’t have the patience or money to go to college? Then an apprenticeship could be perfect for you...

The Skillwise apprenticeship scheme offers training in social media, marketing and business admin all rolled into one! What’s more, it’s really innovative and dynamic in its outlook.

For a length of 14 months you could be looking at a salary of £15,000 - £25,000 with NO STUDENT DEBT.

While many larger companies may require degrees to apply for a position, this is not always the case for small to medium sized businesses, who much prefer practical experience.

Residential Training in an ‘Apprentice-Style Abode’

What’s also cool is; you even get to do some residential training! (Think of ‘the apprentice’ on TV and their awesome houses). During this time you’ll spend two 2 weeks-sessions at the National Skillwise Academies.

These amazing venues are located across the country from Cardiff to Bath, Wilderhope and Stratford. It’s a great way to travel and explore new places to learn, whilst at the same time meeting new friends.

The academies are all part and parcel of the scheme so won’t cost you a penny and from them you’ll get the basis of what you need to start work with confidence.

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10 Reasons Why You Should Use Magento for Your E-commerce Website 

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Wordpress is without doubt one of the MOST popular customer management systems out there with nearly a 5th of all websites built within this platform. And although it does have great flexibility and is used by many for its user-friendly style it may not be the best platform for you. That is if you are selling products via an online catalogue.

Wordpress was initially built as a blogging platform, to write articles, show pictures and collect visitor data. It has over the years evolved in terms of functionality and can now do much more than that; however it still is essentially a content management site platform.

Magento has the distinction of being a website platform dedicated solely for ecommerce. It purposes was ALWAYS to sell people’s goods online. Which is why it’s always surprising to us that it’s not being utilised by more companies.

Despite this, Magento has the distinction of being the MOST popular CMS for e-commerce. The bigger brand names know this, which is why companies such as Samsung, Ford, Nestle, Nespresso and Nike all use Magento; and so do millions of small and medium-sized ecommerce companies around the globe. So why isn’t it being utilised by SME’s in the UK?

Magento dominates the e-commerce market with around 26% share and with this statistic its popularity shouldn’t be without some very strong reasons. Here are the top 10 according to Develop and Promote:

 

 

Think of your Homepage like 'Going on Date'

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First Impression Count!

The first impression your business makes on the Internet; is its homepage. There are a number of ways to describe this moment of perception in the customer’s mind; but I believe the best word is ‘critical’.

Consider it a bit like going on a first date. The person may be absolutely charming, honest, loving and intelligent, but if you don’t like the look of him, or he’s picking his nose; well, you’re never going to find out are you? You are simply going to walk away.

It’s a unique analogy I know, but the best way I can get across how important your homepage design is. You could be selling the best products and services in the world, but if your site looks dated or has no purpose to it, then your visitors will walk. Simple.

 

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