(Surprise!) Facebook’s Algorithm Changes not Good News for Marketers & their Brands...
In the last few weeks, Facebook has made yet another change to its algorithm (yes I know another!). This change proposes a number of questions to the marketer, such as, ‘how will the new algorithm affect the user experience’ and ‘what repercussions will there be for the social media marketer?’
I will aim to answer them here and am always open to your own comments if you have them. So let us begin as it were. What have Facebook done exactly?
To breifly sum it up in bullet points, Facebook have brought in 3 main changes, which, they hope will give more control to the account holder and user. These changes were announced by Facebook to enable a more balanced approach between what the user sees from friends, businesses and community organisations in their News Feed.
The 3 Updates
- The first update, introduced, will let people choose what they see FIRST in their News Feed. Prioritised posts will appear with a star displayed in the upper right-hand corner of the post.
- The second update means you will be able to adjust the personal settings of your account and pick your favourite posts by accessing your user preferences. In doing so Facebook aims to give users more control over their feeds themselves without outside interference.
- The last major change is that there will be a relaxation of the multiple post rule. Previously, Facebook prevented you from seeing multiple posts from the same source consecutively on the timeline. This will now be changed and the same person or brand will be able to create multiple posts.