10 Reasons Why You Should Use Magento for Your E-commerce Website 

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    Wordpress is without doubt one of the MOST popular customer management systems out there with nearly a 5th of all websites built within this platform. And although it does have great flexibility and is used by many for its user-friendly style it may not be the best platform for you. That is if you are selling products via an online catalogue.

    Wordpress was initially built as a blogging platform, to write articles, show pictures and collect visitor data. It has over the years evolved in terms of functionality and can now do much more than that; however it still is essentially a content management site platform.

    Magento has the distinction of being a website platform dedicated solely for ecommerce. It purposes was ALWAYS to sell people’s goods online. Which is why it’s always surprising to us that it’s not being utilised by more companies.

    Despite this, Magento has the distinction of being the MOST popular CMS for e-commerce. The bigger brand names know this, which is why companies such as Samsung, Ford, Nestle, Nespresso and Nike all use Magento; and so do millions of small and medium-sized ecommerce companies around the globe. So why isn’t it being utilised by SME’s in the UK?

    Magento dominates the e-commerce market with around 26% share and with this statistic its popularity shouldn’t be without some very strong reasons. Here are the top 10 according to Develop and Promote:

     

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    Think of your Homepage like 'Going on Date'

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    First Impression Count!

    The first impression your business makes on the Internet; is its homepage. There are a number of ways to describe this moment of perception in the customer’s mind; but I believe the best word is ‘critical’.

    Consider it a bit like going on a first date. The person may be absolutely charming, honest, loving and intelligent, but if you don’t like the look of him, or he’s picking his nose; well, you’re never going to find out are you? You are simply going to walk away.

    It’s a unique analogy I know, but the best way I can get across how important your homepage design is. You could be selling the best products and services in the world, but if your site looks dated or has no purpose to it, then your visitors will walk. Simple.

     

     (Surprise!) Facebook’s Algorithm Changes not Good News for Marketers & their Brands...

    In the last few weeks, Facebook has made yet another change to its algorithm (yes I know another!). This change proposes a number of questions to the marketer, such as, ‘how will the new algorithm affect the user experience’ and ‘what repercussions will there be for the social media marketer?’

    I will aim to answer them here and am always open to your own comments if you have them. So let us begin as it were. What have Facebook done exactly?

    To breifly sum it up in bullet points, Facebook have brought in 3 main changes, which, they hope will give more control to the account holder and user. These changes were announced by Facebook to enable a more balanced approach between what the user sees from friends, businesses and community organisations in their News Feed. 

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    The 3 Updates

    1. The first update, introduced, will let people choose what they see FIRST in their News Feed. Prioritised posts will appear with a star displayed in the upper right-hand corner of the post.
    2. The second update means you will be able to adjust the personal settings of your account and pick your favourite posts by accessing your user preferences. In doing so Facebook aims to give users more control over their feeds themselves without outside interference. 
    3. The last major change is that there will be a relaxation of the multiple post rule. Previously, Facebook prevented you from seeing multiple posts from the same source consecutively on the timeline. This will now be changed and the same person or brand will be able to create multiple posts.

     

    The Landing Page v Squeeze Pages 

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    Many times I get asked the question:

     
    ‘What is the difference between a squeeze page and a landing page; aren’t they essentially the same thing?’ 
     
    Well the short answer is no, they aren’t! In fact both pages have very different functions and act in specific ways on your site. 
     

    Defining a Landing Page

     
    Let’s begin by exploring what the differences are starting off with the landing page.
     
    The definition of a landing page is:
    'a web page that someone lands on when they click on a link from somewhere other than your site'.
     
    The link could be placed on anything really, from an email to an advert on social media. But what a landing page does do is direct your potential customer to a very specific part of your site. 
     

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