This week Develop and Promote got very excited about their new video software and I in particular found making them a fabulous experience.
As a marketer it is sometimes difficult to make a topic exciting, especially if it is all dry text. Video is the future and you will be noticing more and more websites using it on their homepages as a means of introduction or providing feedback through testimonials. +
The issue is, people have to take time to read, and their time is precious. This is where a video makes life so much simpler, it’s just there, ready for you to digest. This makes you are more inclined to take in the information in its interactive, fun and an easy way.
With online video quickly becoming a key means for people to satisfy their information needs, small businesses that fail to include it in their marketing do so at their own peril.