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“Instagram: It’s not just about Madonna’s Cape, you know!”

In this week’s blog I will talking about the wonder that is Instagram as a social media platform. I know, I know, what you’re all thinking; isn’t that just a way of taking lots of selfies and posting them to your friends, in the style of ‘Kim Kardashian’. Well yes it is, but like most social platforms it has many uses and not all of them are there purely for narcissistic reasons. 



Recently, (well I say recently), we are talking 2012 here, Facebook bought out Instagram. Many blogs and social commentator have discussed the reasons why, some have argued that Facebook were scared of the growth of such a platform and the usage it was gaining. But I would argue against this, after all Facebook are far too big and powerful to be concerned about other competitors when it has cornered such a niche in the market. Yet they paid out $1 billion on this project so they obviously saw potential. 


Is the .UK Domain a Game Changer for You and Your Business?


As of 10 June 2014, Nominet, the governing body of UK domain registrations, announced the top-level domain name, .uk had become available to the public for the first time. So what are the implications for British businesses and is it worth your while as a small or medium business, to register your domain with both the and the .uk? 


In this article I promise to put your worries and questions to bed and you’ll be ready to decide whether you want to proceed or stay as you are. 

‘Mobile-Friendly’ Are you? Google thinks you should be!

Breaking News! The big G (Google) has finally rolled out its new web feature, the ‘mobile-friendly’ label to all of its mobile search results.

What this means is if your website is able to perform well on mobile devices, from tablets to phones, then this label-tag will be automatically added under your Webpage URL. Google insisted this new feature was an inevitable step into helping users ‘to have a better mobile web experience’ and is here to stay!


Does social media work for Ecommerce?

New research has suggested that social media might not be that great for your website, if it’s an Ecommerce site that is!

Although social media is a great tool for creating interaction and engaging with your audience, new research suggest that this channel isn’t effective at converting your audiences interest into sales.. not yet anyway!

With new research from Bounce Exchange sharing that social media often only accounts for 1.2% of a companies online conversions, many UK businesses are left wondering why!

Currently, social media is much more effective at creating interest amongst a companies audience, often seeing engagement with posts that are non-sales related... but it seems this is soon about to change!

What do I need to know:

•    Facebook and Twitter are both currently testing ‘buy’ buttons – allowing businesses to drive traffic straight to make a purchase
•    The implementation of the ‘buy’ button cuts out many steps of the purchase process, encouraging ‘impulse purchasing’ from your customers
•    This new tool is expected to see a huge increase in conversions from social media (let’s be honest it’s not hard to improve on 1.2%!)

What will my customers see?

It is extremely likely that when browsing, your customers will see something that looks like this:

As you can see, it really is early days for the social media ‘buy’ button, so it's hard to say just how successful it'll be.. But the top dogs seem to agree that there's some real potential with it.

What we’re saying is, that buttons like Twitter's and Facebook's could help your business see a higher return on your investment in social media... some point soon we hope! We are looking forward to seeing how this unravels and will keep you updated along the way!

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