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Develop and Promote meet Lincolns star Paralympian Jade Etherington

 

We Joined local business owners at Branston Hall Hotel last night, for the Annual General Meeting and to celebrate 40 years of the FSB (Federation of small businesses) and were honoured to be joined by guest speaker Jade Etherington for dinner. Jade is a British alpine skier and with her sighted guide Caroline Powell, became the most successful female British Winter Paralympians of all time winning 3 silver and 1 bronze at the Sochi Winter Paralympic Games in 2014. She is also going to be teaching geography right here in Branston at the Academy as well as been skilled at motivational speaking! One of Jade’s comments that particularly hit a cord with us was, when referring to her team mate she said "It takes a lot of trust, effort and honesty to work together; we have really effective team work. They have really established roles.”

 9 Common Mistakes Businesses Make on Social Media

 

Using social media for the first time can be really difficult, and using it to promote your business can be even more of a challenge!

When posting on Twitter, it’s easy to just think: “It’s only 140 characters. How hard can it be?

The answer may surprise you! There are a lot of businesses out there, who are getting it wrong and wondering why they gain no interaction or leads from their posts.

It’s vitally important to have a strategy and really plan out they way you want your business to come across to potential customers. Take into account things like brand voice, posting times, imagery, campaign goals, broader marketing goals, etc. A tweet is never just a tweet!

With so much to consider, it’s easy to make mistake but by learning from them, you can become an expert in no time.

How can lead generation help my business?

Many business owners have asked us recently, what is lead generation and why is it important? Let’s take a look:

What is it?

Lead Generation is..The magic key to running a business. It doesn’t matter what business you are in you will need leads to convert them to customers!

With the sheer volume of competition these days, why not get one step ahead of the game?

Getting an accreditation from W3C could boost your rankings and traffic on Google- here's how

W3C- aka World Wide Web Consortium are a standards agency concerning websites, pages and content. HTML, CSS, PNG images and audio and video content on the web are standardised by W3C.

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