3 Essential Stories You Need on Your Website to Attract Customers
Want to have more customers, opt-ins on your website and clicks on your “Buy Now” button? Do what Hollywood does -- use stories to sell your products and services.
This makes sense: At some point, you've probably gone to a meeting featuring a PowerPoint presentation with charts and graphs . . . and wanted to poke your eyes out with a pencil. The reason: Stories, not data, are what inspire people. Stories, not bullet points, create customer loyalty, build social media platforms and increase sales. Stories create an emotional bond between your business and your customers.
And today's technology helps us tell those stories in the many different ways it's given us to offer our message to millions of potential customers -- instantly.
Yet, many businesses are losing customers because their methods of reaching them are outdated. Want to get people to buy your product? Then get them to listen. Here are three essential stories you need on your website to do just that:
1: Your customer’s story
In my book, Get Smart Around... I call this your “credibility story.” It goes like this:
Customer X came to you with a huge mess (describe it).
Customer X took advantage of your products or services.
Now, Customer X's life is so much better! He or she can now walk, breathe, save money.
Better yet: Record your customers telling this story.
2. Your company’s story
Every company also has a "mess-to-success" story. Take Microsoft, for example: “We started with our office in a garage, and now we sell ‘office.’” Isn’t there someone else who started in a garage? Oh yeah, Apple.
Your company didn’t launch and become an immediate success, right? And, while you may not have started in a garage, you still have a story. Why, the history of how your company achieved its goals is the greatest story ever told . . . or something close to that. So, identify your company's story, add it to your bio (your “About Us” page) and share it with your customers.
3: Your personal 'heart' story
Being a CEO isn’t what identifies you as BFD. What will is your personal mess-to-success story. If you examine your history, you will probably find that the reason you created your company is because you were in some kind of mess. But then you turned that into a MESS-age.