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Google Analytics

  • Teacher: Darren Hickie
  • Level: Beginner
  • Duration:
This course is FREE for students of the following courses:
Search and Social SEO Toolkit
Are you a student of any of these courses?
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Table of Contents

What is Google Analtics and why use it


From the beggining learn what Google Analytics can do for your business decision making. Starting with and introdcution on what it is and how to install Google Analytics on your site. Then moving through all the different areas within the system. Along the way Darren will give you useful tips on how each area can apply to different types of businesses.

This course will guide you on how to set it up for your business and customise it to show only the information needed for you.

Google Analytics can be a mine field of informaiton but with the simple step by step walk through you will quickly move from begginer to a proficient user.


Plan Name Price
Unlimited: £ 29.99


Darren Hickie

Darren has been teaching since 1998 where he was approached by a local college to run a course called IT for the terrified. The college was in need of qualified trainers and offered to train Darren in his teaching qualification so that he could also run qualification courses that had external examiners. Darren excelled in his course passing with flying colours. He has been training ever since.

Whilst working for an IT development company Darren was sent all over the UK to install and train a private patient administration system. From there he worked as a Business Analyst to trouble shoot in a blue-chip company where he would present solutions to the directors and once approved implement the solution which usually covered massive change where his training skills came in again. Some projects required him to run teams of trainers to deliver the solution.

Being promoted to Training Manager he felt the need to set up and run his own company called Develop and Promote commonly known as DaP. Over the 10 years DaP has had elements of training and today Darren has a wealth of knowledge in Business, IT Marketing and Sales. An incredibly rounded set of skills and experience makes every course Darren runs very useful. He prides himself on making sure that whoever or in whatever format he delivers the student gets more than they expect.

Courses by this teacher



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What is Google Analtics and why use it
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