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Reduce costs,

  • Are you getting lost in the Twitterspehere?

    I know, I know, it can sound a bit boring talking about stats and numbers, but they are an integral part of your social media strategy. Yes it’s fun to tweet cool stuff, and re-tweet your friends and colleagues, but what’s the point if you don’t know if your message is reaching who you want it to? Let’s face it, you may as well be screaming into the wind. People will time and time again tell you how powerful a tool social media is; and it’s true it can be, but it needs to be utilised in the right way otherwise you’ll be wasting your precious time. 

    Whilst content is important and in the case of Twitter especially so, given you only have 140 characters to convey your message. The need to know how successful your tweets are is essential to any marketing strategy; after all you need to know if your tweets and your messaging are being targeted at the right people, if they’re reaching them and most of all if they’re reading them. 
     
    Whilst Twitter can do great things, it does have its issues. Yes, it is the fastest social media platform to set up and has a very large reach, but at times you can struggle to find followers and even when you do they can often be irrelevant (say from India and have nothing to do with your business). It is key therefore that you gather a following that fits with your marketing demographic, profile and sales targeting. Aside from gaining relevant followers, you also have to tackle the issue of getting lost in the ether that is someone’s twitter feed. 
     
    social media
     
  • Customer Relationship Management

    With more and more demands on our time to get new customers, we often forget our current customers. Customer Relationship Management is at the heart of any small/medium business. If you put all your effort into getting new customers and lose the current ones the net effect will be very low and very hard work.

    In 2014 we achieved a 100% retention of our customers!

    You should be able to keep your current customers with some careful thought about how to build on your relationship that you started with them when you first sold them a product or service. In a world where comparisons are easy and loyalty needs to be worked on you have to put in the extra effort.

     

     

    CRM services and products

     

     

    It might sound hard but with some simple steps and processes in your business you can achieve this. Usually a system called a Customer Relationship Management (CRM) is needed to handle all this data. Unfortunately most business go out and buy a system and don't put any effort into the process that the system runs.

    Using a CRM can have the following benefits:-

    • Reduce costs for new customer acquisition and sales
    • Improve business processes
    • Competitive advantage
    • Increasing customer loyalty and retention

    Having used a CRM since 2008 in our business we can share with you how to take advantage of one in your business quickly. Have a look at the simple model in the video below to see how, with the right team behind you, it will accelerate your growth.

    Book a 19 minute discovery call with Darren to find out if this will benefit your business on 01522 822520.

    Our CRM solutions allow you to gain an advantage in your market by using advanced customer relationship management process. Once in place they are automated, but appear personalised to warm up a prospect to the point that they are ready to talk with you. We help you plan and implement a seamless solution including migrating your current data and ongoing support.

    Ongoing support helps you to create custom fields to report on your data more effectively and build new customer gathering funnels. This procedure helps you to align your marketing, sales and service delivery into real added value for your business with an aim of helping you achieve a 100% customer retention to grow a business.

    Book a 19 minute discovery call with Darren to find out if this will benefit your business on 01522 822520.

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