Pay Per Click Marketing
PPC marketing is a form of digital advertising where you pay each time someone clicks on your online ads. Instead of paying a fixed amount to constantly advertise on web channels, you only pay for the ads that users interact with. It is a bit more complicated to decide when and how people see your ad.
One of the most common PPC strategies is Google Ads. When an opening is available on a SERP, Google runs a real-time auction for the spot. An algorithm ranks each available ad based on several aspects, such as ad quality, keyword relevance, landing page quality, and bid amount. PPC ads are then positioned on the top of the SERP based on these factors whenever somebody searches for a certain query.
Each PPC campaign has one or more target objectives that users should reach after clicking an ad. These goals are called conversions, and they could be transactional or non-transactional. Making a purchase is a conversion, but so is signing up for a newsletter or calling your home office.
To measure the success of your campaign, you can track your chosen conversions via the digital marketing channels you use.
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