Businesses and brands have the advantage of leaving a lasting impression to existing and potential customers by using Animations. This way, they can communicate their purposes, values and intentions in a more meaningful way, helping customers to better understand them. When dealing with a complex concept or product, text-only explanations can be quite difficult to grasp. Using animation to explain the advantages of your product or service to the user allows them to engage with the content more and understand your business better. Adding a call to action at the end of the video is also a great way to motivate them to take further action.