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Google Analytics


Google Analytics assists organizations in understanding their website more effectively. It also helps to analyse and measure how marketing, content and products are performing in terms of user involvement. This tool accumulates and organizes data into actionable insights.

In October 2020, Google launched an important upgrade to the system with Google Analytics 4. Traditional Google or Universal Analytics will still be available, however, in this version, new properties were presented.

The most notable distinction between the two versions is their measurement models. In Universal Analytics, measurements include pages, events, e-commerce and social interaction hits. In Google Analytics 4, these interactions are all categorized as events. In other words, all interactions in Universal Analytics are converted to an event in Google Analytics 4.


Insights to Boost ROI

Google Analytics furnishes businesses with tools that aid in recognizing trends. For example, revealing to business owners if there are certain products on their website that are suddenly gaining attention.

Also, Google Analytics can assist businesses in predicting user behavior. For instance, the rate of customer churn in a particular period. This tool can present data that can assist you in allocating resources to retain your customers. These insights can help you create more sophisticated marketing strategies and other business-related plans. These features make a straightforward route for you to obtain a return on investment.


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Improve Client Understanding with the Upgrade

With the upgrade, our focus is more on the customer. This includes user IDs that help us track the behaviour of customers towards our business. This version can provide us with valuable information about our clients’ journey with different channels. As each user is assigned a unique user ID, we can monitor their behaviour right from the acquisition to the retention stage.

As consumer preferences shift, it is vital to make real-time decisions based on accurate data. We can analyse which channels are better to acquire customers, and get insights on user engagement with our products. This will help our business create strategies for improved customer retention.

Search Engine Optimization (SEO)

We all know the potential of SEO for a digital marketing strategy. Google Analytics helps to make it more effective and efficient for business growth. With the tool, we can identify pages on our website that receive the highest number of visitors and which pages perform the best. This can help us to strategize better on what type of content to invest in and how to allocate our resources in the most efficient way.

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To learn about our google analytics contact us today – you can fill the form below or email us at support@developandpromote.co.uk.

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