Brands understand the importance of a video marketing strategy, and what has changed is the demand for video on various platforms and channels. Have you considered why video marketing is necessary, or what it takes to make it successful? Video production is more accessible than ever and you can shoot quality videos with just your smartphone. However, getting the strategy, equipment, and editing software right for video marketing still requires effort and expertise.
More than 60% of marketers have seen an increase in customer acquisition cost, yet 83% of video marketers can generate leads from video content (all data has been provided by Hubspot). This is because video has revolutionized how businesses market, consumers shop, salespeople connect and convert prospects, and service team support and delight customers. In short, video is a versatile tool for all stages of the buying journey. Not only does it increase engagement, but it also helps salespeople qualify and prioritize cold or unresponsive leads.
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