Search engine optimization, or SEO, is a marketing tool rather than a form of marketing in itself. It is the process of making web pages more attractive to search engines
Today, the key components to consider when optimizing a web page for search engines include:
In addition to those elements, it is also important to optimize technical SEO. This is all the backend components of your site, such as URL structure, loading times, and broken links. By improving your technical SEO, you can help search engines better navigate and crawl your site.
The strategic use of these factors makes search engine optimization a science, but due to its unpredictable nature, it can be considered an art form. Ultimately, the goal is to rank as highly as possible on the first page of a search engine’s result page.
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