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Search Engine Optimisation


Search engine optimization, or SEO, is a marketing tool rather than a form of marketing in itself. It is the process of making web pages more attractive to search engines

Today, the key components to consider when optimizing a web page for search engines include:

 

  • Quality of content
  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links

 

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In addition to those elements, it is also important to optimize technical SEO. This is all the backend components of your site, such as URL structure, loading times, and broken links. By improving your technical SEO, you can help search engines better navigate and crawl your site.

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The strategic use of these factors makes search engine optimization a science, but due to its unpredictable nature, it can be considered an art form. Ultimately, the goal is to rank as highly as possible on the first page of a search engine’s result page.

 

If you would like to hear more about our search engine optimisation, you can fill the form below or email us at support@developandpromote.co.uk.

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