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How are you "reacting" to Facebook new 'Like' Buttons?

How are you "reacting" to Facebook new 'Like' Buttons?

After years of discussion within Facebook HQ, this month finally, saw the rolling out of the ‘reaction emojis’. Since 2015, when the ‘dislike button’ started to circle as a possibility, Facebook have spent months testing and researching the best options for additional reactions. During the testing period Facebook learned a great deal about how people reacted to posts and comments. Originally they had intended to add ‘yay’, but instead felt that, it would be more aptly including within the two emotions of ‘haha’ and ‘love’.

How to Create an Effective Nurturing Campaign

Last week’s blog concentrated on the whole lead nurturing process and how important it is for client retention. Now that we’ve established its need, how do you go about carrying out  that nurturing process?

The best way to keep in touch with your clients is still email. Yes, a lot of emails don’t get read, and the average open-rate is approximately 20%, but e-mail is still the most cost-effective and easiest way to get in touch with people on your list.

Lead Generation Vs Lead Nurturing

As a marketer or sales professional one of the main focuses of your time is nurturing and increasing the number of leads coming into your business. But there's a big difference between getting huge numbers of contacts into your database and finding good quality leads, that are ready and willing to buy from you.

 

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