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DAP Blog

 

 

 

 

Keeping the Harmony Between your Sales and Marketing Teams

 

In all offices there is the chance that departments can fall out and this can quite often happen between sales and marketing.

A well organised business will utilise their marketing skills and campaigns to hand leads to sales that have been prioritised and “warmed up”. Unqualified leads being handed from Marketing to Sales can cause bad feelings and ultimately lead to your business missing out on valuable sales.

 

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Let’s take a look at 6 tips for maximising your lead generation to support your marketing team with handing over well prepared and interested leads to the sales team: 

Create a communication schedule

There has been proven success between how long a lead has been a subscriber and their click through rate from your marketing. You should be aiming to make contact within 24 hours of a lead downloading content or subscribing to your website. They should then fall into your current nurturing cycle.

 

How to Grow Your Email Marketing List

Email-marketing is one of those things that you either love or loathe. Waking up in the morning to find your inbox full of mail is never a joy; but despite this, every marketing consultant out there will tell you it still works!

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The key to good email marketing is not to throw thousands of emails out a day at people who’ve never heard of you because they will probably just bin your carefully thought out message without a blink of an eye. Instead use it as a means of communicating effectively with your current lead database.

 

 Why your Business Deserves an Awesome Website

In 2015 e-commerce sales in the UK, are set to reach an incredible £52 billion. This equates to 15.2% of all retail sales in the UK; making us the most frequent online shoppers in Europe. According to an article in the Daily Mail 82% of British internet users regularly shop online and around 70% of consumers own a Smartphone. 

The trend for increasing online sales and declining offline sales was also reflected in the Christmas trading results of 2014. When even in a time of economic downturn, the major retailers, such as House of Fraser were accruing profits increases of 31.2% from the previous year. These statistics show that people are still willing to spend their money and are most likely to do so online.

Bearing this in mind, as a business you should be asking the question; ‘how awesome is my website?’ and what’s more; ‘is it getting the sales I need?’

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In this week’s blog we have compiled a few reasons why we believe having an awesome website is essential to your business; and here they are!

 

  1. Why Becoming an Apprentice is better than Uni!
  2. 10 Reasons Why You Should Use Magento for Your E-commerce Website
  3. Think of your Homepage like Going on a Date
  4. (Suprise!) Facebook Algorithm Changes not Good New for Marketers...
  5. What is a Squeeze Page?
  6. In-House Training and a Suite for Hire!
  7. The 10 Most Powerful Back-Link Builders
  8. Are you getting lost in the Twitterspehere?
  9. Is Facebook Getting Better at Selling Products Online?
  10. I never thought I would be creating a Pinterest for my Business...

 

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