'Black Friday' Is Looking "Rosy" for Online Businesses
One of the many Americanism’s that Britain has adopted over the past few years has been the retail trend known as 'Black Friday'. Traditionally the day after thanksgiving, when many American’s took the day off work in order to have a 4 day weekend, it has now became synonymous with the most popular shopping day of the commercial year. Stores discount heavily to increase spending and achieve excessive revenues in doing so.
So how does this affect us in the UK, and what trends can online retailers take away from it?
In 2014 a survey showed that on Black Friday, 47% of consumers looked at advertising deals online in a search for the best bargains, with 35% buying then and there. This is big news for anyone who has a website or carries out digital marketing. As it shows this is a key time for them to be concentrating their efforts on getting their message and brand across.
“Black Friday through to Christmas generates on average generates 50-100% more revenue than any other non-holiday shopping days throughout the year”. Forbes Magazine
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