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DAP Blog

 

 

 

 

Clients conned by cheap marketing

I went over today do a review meeting with one of our clients. He was very excited to tell me that he had started some new marketing on Google. His marketing was pay per click advertising which put him on the first page of Google every single time any time of the day for a set of 15 keywords. He continued to tell me that it only costs him £15 per month, he asked why we didn't offer this cheap service to him. (Our pay per click service is normal prices for our industry)

Don't let your website media spiral out of control.

When planning content for your website it is important to avoid letting your media spiral out of control. This will only confuse your audience and the search engines on how to rank your website. Do you have lots of videos and pictures on your site, but not much meaningful text? If this happens it will be very difficult to get it to rank highly in the search engines.

PEOPLE PREFER BRANDED FACEBOOK PAGES TO BRAND WEBSITES

Facebook has over 900 million active users around the world. That is a lot of potential exposure for brands, and a Facebook Page/Timeline is a heck of a lot easier to set up than a website. A survey indicates that 50% of people find brands' Facebook pages more useful than their websites. If you aren't putting much time, effort or thought into your Facebook presence, that should make you sit up and consider it.

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