PEOPLE PREFER BRANDED FACEBOOK PAGES TO BRAND WEBSITES
Facebook has over 900 million active users around the world. That is a lot of potential exposure for brands, and a Facebook Page/Timeline is a heck of a lot easier to set up than a website. A survey indicates that 50% of people find brands' Facebook pages more useful than their websites. If you aren't putting much time, effort or thought into your Facebook presence, that should make you sit up and consider it.