So you’ve had plenty of visitors to your website, but most of them haven’t bought anything or given you their email address. What happens next? How do you get these visitors to come back?
This is where Remarketing comes in. If you haven’t heard of it, it’s a system that allows you to target those who have visited your website with ads which they see all over the net. And it’s one of the most powerful marketing strategies of the moment.
The last few weeks have brought up some timely reminders to think before you Tweet.
On one hand, we had the story of youth Police and Crime Commissioner Paris Brown. The 17 year old stood down just six days after taking up the position following a newspaper story which revealed offensive tweets she posted between the ages of 14 and 16. Unlike the spoken word, what you publish on the internet is visible and tangible, and you can’t necessarily make it go away. Even if you’re able to delete something, that’s no guarantee that someone hasn’t managed to grab a screen cap or two.
Old rants and mistakes coming back to haunt you aren’t the only pitfall associated with social media. After the recent death of Margaret Thatcher, when passions were running high, we saw quite a number of Tweets made by people who seemed to have temporarily forgotten they were supposed to be the mouthpiece of a business. Sharing opinions and taking part in discussions is an important part of social networking interaction, but going too far can affect the reputation of your brand.
You may have heard that last week there were millions of attacks on Wordpress websites. Even if you’re not a webmaster, you need to read this!
Like any popular platform, Wordpress is vulnerable to be targeted by hackers of various kinds using different methods – this particular attack was carried out by bots hidden in thousands of computers. The fact that Wordpress sites are usually located on powerful servers also makes it an attractive target for attackers.
