Why should customers buy from you?
If you want your business to work you must have a reason why customers should buy from you.
Customers don’t come automatically with a business, if they did everyone would be self employed. So you must find a way to show your customers you are the person to do business with and not your competitors.
You need to show your customers you understand them and their needs for your products or service that you specialise in. If you can master this, customers will tell people about your businesses’ so you will become well known and trusted for your service.